Eskimi

I worked at Eskimi, a Lithuania-based programmatic advertising company, first as a graphic designer and then as a senior graphic designer.

Part of my responsabilities were conducting a brand analysis, updating the visual identity, implementing a coherent design system, redesigning the entire website, creating templates for social networks, completing design guides for different departments, creating the company's white label and leading the design team, among others.

We wanted to distinguish Eskimi as a brand that stands out for its ​​creativity in the midst of the serious world that is programmatic advertising, combining the corporate aesthetics with a "naive" touch to achieve this.